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In
early
2025,
the
Legal
Marketing
Association
and
Above
the
Law
set
out
to
provide
benchmarking
insights
CMOs
could
rely
on
to
guide
their
decision-making.
We
surveyed
nearly
100
marketing
and
business
development
decision-makers,
who
shared
their
insights
on
AI,
law
firm
management,
winning
new
clients,
and
a
number
of
other
topics.
We’re
pleased
to
share
their
insights
in
this
detailed
new
survey
report.
Download
the
report
here
to
explore:
•
The
strategic
priorities
of
law
firms
•
How
CMOs
are
leveraging
technology
including
artificial
intelligence
•
How
CMOs’
budgets
are
evolving
•
CMOs’
business
development
advice
for
attorneys
•
The
most
and
least
effective
marketing
and
business
development
tools
