Images
If
you’re
still
playing
catch-up
with
your
competitors,
you’ve
already
lost.
In
today’s
saturated
legal
landscape,
the
firms
that
win
don’t
try
to
be
the
best
copycats
—
they
obsess
over
their
clients.
“The
problem
with
obsessing
about
your
competition
instead
of
your
clients
is
that,
if
you
do,
you
are
almost
by
definition
falling
in
the
middle,”
says
legal
strategy
expert
Shireen
Hilal. “So
the
better
way
to
get
ahead
is
to
be
client-obsessed.”
In
this
episode
of
“Be
That
Lawyer,”
I
sit
down
with
Shireen
to
break
down
what
it
really
means
to
build
a
client-first
law
firm.
From
pricing
transparency
to
internal
collaboration,
Shireen
offers
a
practical
roadmap
for
lawyers
who
want
to
lead
in
service,
not
just
survive
the
race.
Here
are
three
takeaways:
Stop
Watching
the
Competition,
Start
Listening
to
Clients
Real
innovation
happens
when
you
focus
on
what
clients
need
next,
not
what
other
firms
are
doing
now.
A
Golden
Age
for
Midsize
Firms
While
the
billable
hour
has
been
debated
for
years,
Shireen
argues
we’re
finally
seeing
real
pressure
from
clients
to
rethink
pricing
models,
especially
in
the
corporate
market.
With
budget-conscious
clients
seeking
efficiency
and
talent,
midsize
firms
have
a
window
to
differentiate
and
scale.
Make
Cross-Selling
Client-Centered
Internal
lunches
and
expert
briefings
aren’t
about
pitching,
they’re
about
identifying
problems
you
can
help
solve
across
practice
areas.
Ready
to
grow
your
firm
without
losing
your
identity?
Listen
to
the
full
conversation
here.
You
can
also
check
out
our
most
recent
episode
here.
Steve
Fretzin
is
a
bestselling
author,
host
of
the
BE
THAT
LAWYER
Podcast,
and
business
development
coach
exclusively
for
attorneys.
Steve
has
committed
his
career
to
helping
lawyers
learn
key
growth
skills
not
currently
taught
in
law
school.
His
clients
soon
become
top
rainmakers
and
credit
Steve’s
program
and
coaching
for
their
success.
He
can
be
reached
directly
by
email
at [email protected].
Or
you
can
easily
find
him
on
his
website
at www.fretzin.com or
LinkedIn
at https://www.linkedin.com/in/stevefretzin.