What: Buyers
from
the
United
Kingdom
and
European
Union
meet
with
food
businesses
in
Zimbabwe
When: 2
–
7
March
2026
Where:
Harare,
Mashonaland
Central,
Mashonaland
West,
Mashonaland
East,
Manicaland
and
Midlands
Provinces,
Zimbabwe
Delivering
economic
growth
is
a
top
priority
for
both
the
UK
and
Zimbabwe,
and
one
of
the
keyways
we
can
do
that
is
by
increasing
trade.
By
connecting
Zimbabwean
horticulture
businesses
with
new
UK
and
international
markets,
we
are
increasing
trade
and
investment
with
the
UK,
creating
jobs,
increasing
foreign
exchange
earnings
and
strengthening
climate
and
economic
resilience.
Such
initiatives
also
support Zimbabwe’s
National
Development
Strategy
II
(NDS
II)
for
2026–2030.
The
trade
mission
marks
a
new
milestone
for
the
horticulture
businesses.
In
February,
the
UK
funded
eight
Zimbabwean
exporters
to
attend
the
Fruit
Logistica
Trade
Show
in
Germany,
in
collaboration
with
ZimTrade
and
the
Horticultural
Development
Council
(HDC).
In
preparation
for
the
outward
trade
mission
to
Germany,
the
exhibitors,
worked
with
coaches
on
customised
upgrades
to
product
presentation
and
marketing.
Now
they’re
set
to
showcase
their
products
including
peas,
mangetout/snow
peas,
rock
melons/cantaloupe,
Victoria
pineapples
and
chillies
to
the
UK
and
European
buyers.
If
the
mission
is
successful,
the
entrepreneurs
could
sign
deals
that
send
their
products
to
one
of
the
world’s
most
competitive
food
markets.
As
the
UN
small
business
agency,
the
ITC
offers
a
full
range
of
services
that
bring
the
benefits
of
global
trade
to
more
entrepreneurs.
As
the
rules
of
global
trade
shift,
trade
missions
like
the
one
in
Zimbabwe
ensure
that
small
businesses
can
diversify
their
markets,
plus
Zimbabwean
goods
can
enter
the
UK
market
tariff
free
under
the
Economic
Partnership
Agreement
between
Eastern
and
Southern
African
countries
and
the
UK
(the
ESA-UK
EPA).
The
buyers
will
begin
the
trade
mission
with
a
visit
to
Harare-based
farms,
followed
by
an
official
welcome
reception
at
the
British
Embassy
where
they
will
meet
with
additional
farmers
from
the
Harare
area
and
wider
Zimbabwe.
They
will
then
travel
to
Mutorashanga,
Mvurwi,
Chegutu,
Shurugwi.
and
Mutare.
Agribusinesses
on
the
trade
mission
include:
- Kacholo
- Kuminda
-
Takura
Farm -
Avomac
Farm -
Forrester
Estate - Navaco
-
Agrilikimo
Farmers -
Procitru
Pvt
Ltd -
Edenchase
Pvt
Ltd -
Surrey
Group
/
Tanaka - Dodhill
Interviews
with
the
buyers
can
be
held
in
Harare
on
2
or
7
March.
Interviews
with
farmers
can
be
organized
separately
on
request.
Post
published
in:
Agriculture