Following
its
February
news
that
it
had
entered
into
a
brand
partnership
withj
Gabriel
Macht,
who
played
Harvey
Specter
in
the
TV
series
Suits,
the
legal
AI
company
Harvey
said
today
that
it
has
entered
into
another
such
partnership
involving
another
iconic
Harvey
—
only
this
time
it
is
using
AI
to
make
the
partnership
possible.
This
time,
the
Harvey
in
question
is
the
six-foot-three-and-a-half-inch
invisible
white
rabbit
from
the
1950
film
Harvey,
starring
Jimmy
Stewart
as
Elwood
P.
Dowd,
a
man
whose
best
friend
happens
to
be
a
pooka
—
a
benevolent
but
mischievous
Celtic
spirit
in
rabbit
form.
Having
now
raised
more
than
$1
billion
and
with
what
the
company
described
as
“boatloads
of
cash
to
burn,”
it
is
describing
this
partnership
as
its
“most
ambitious
use
of
generative
AI
to
date.”
Using
its
proprietary
AI
technology,
Harvey
will
digitally
resurrect
actor
Jimmy
Stewart
to
serve
as
the
company’s
newest
brand
ambassador.
“Gabriel
Macht
was
wonderful,
but
we
realized
we
were
leaving
an
entire
Harvey
untapped,”
said
Harvey
cofounder
and
CEO
Winston
Weinberg,
pictured
above
with
cofounder
Gabriel
Pereyra
and
Stewart.
“Jimmy
Stewart
embodies
everything
we
stand
for
—
he’s
trustworthy,
relatable,
and
he
sees
things
that
aren’t
really
there.
Which,
honestly,
describes
about
half
our
user
base
when
they
first
try
legal
AI.”
The
AI-generated
Stewart
will
appear
in
Harvey’s
marketing
materials
delivering
his
signature
folksy
charm,
reportedly
saying
things
like,
“Well
now,
this
here
legal
research
platform
is
just
about
the
finest
invisible
friend
a
lawyer
could
ask
for.”
When
asked
whether
Harvey
the
rabbit
would
also
be
involved
in
the
campaign,
Weinberg
demurred.
“Harvey
—
the
rabbit,
not
the
company
or
the
actor
—
has
yet
to
commit.
But
between
you
and
me,
I
think
he’s
holding
out
for
equity.”
The
partnership
also
marks
Harvey’s
expansion
beyond
traditional
social
media
into
what
the
company
is
calling
“spectral
social
media”
—
platforms
visible
only
to
those
who
truly
believe
in
AI.
“This
is
either
a
stroke
of
marketing
genius
or
a
sign
that
the
legal
tech
industry
has
finally
lost
its
collective
mind,”
said
one
analyst
who
asked
not
to
be
named
because
they
weren’t
sure
if
they’d
actually
seen
the
announcement
or
hallucinated
it.
Harvey
says
the
AI-generated
Stewart
campaign
will
launch
on
April
1,
2026,
and
will
run
indefinitely
—
or
at
least
until
someone
representing
Stewart’s
estate
uses
some
other
AI
product
to
generate
a
lawsuit
to
shut
down
the
campaign.
“Details,”
said
Weinberg.
Happy
April
Fools’
Day
from
LawSites.
In
reality,
Harvey
the
company
partnered
only
with
Gabriel
Macht,
who
played
Harvey
Specter
in
Suits.
But
we’re
still
holding
out
hope
for
the
rabbit.