As
part
of
the
Legal
Marketing
Association’s
(LMA’s)
partnership
with
Above
the
Law,
we
round
up
insights
and
intel
from
Strategies
&
Voices,
LMA’s
official
online
publication
dedicated
to
the
craft
of
legal
marketing.
This
edition
provides
a
closer
look
at
how
law
firms
can
navigate
messaging
in
a
politically
charged
landscape,
practical
tips
to
make
your
culture
a
competitive
advantage,
and
what
it
really
means
to
blend
human
judgement
with
AI
in
today’s
market.
Law
Firm
Messaging
in
a
Politically
Charged
World:
Why
Values
and
Clarity
Matter
(By
Gina
Rubel)
Law
firms
that
once
advocated
for
the
Mansfield
Rule
are
now
navigating
a
landscape
where
even
neutral
inclusion
efforts
can
be
recast
as
a
risk.
By
grounding
your
messaging
in
values
that
reinforce
stability
and
credibility,
you
can
avoid
pitfalls
of
silence
and
wade
through
changing
waters.
Making
Your
Culture
a
True
Differentiator
(By
Lise
Anne
Schwartz)
Firms
are
recognizing
that
culture
is
no
longer
a
soft
accessory
but
a
true
market
differentiator
that
clients
weigh
as
heavily
as
expertise.
These
practical
tips
can
help
your
firm
move
from
generic
descriptors
to
real
behaviors
and
human
stories
that
earn
greater
trust.
The
Push
and
Pull
of
AI
in
Legal:
Where
It’s
Effective
and
Where
Human
Touch
Is
Needed
(By
LMA
International)
For
some,
the
pace
of
advancement
of
AI
in
legal
feels
overwhelming.
For
others,
it
presents
an
opportunity
to
elevate
firm
competitiveness,
strengthen
client
relationships
and
prepare
lawyers
for
a
collaborative
future
with
technology.