Images
In
this
episode
of
“Be
That
Lawyer,”
I
spoke
with
Matthew
Fornaro
about
what
it
really
takes
to
build
and
sustain
a
solo
law
practice
today.
The
conversation
was
not
about
shortcuts
or
hype.
It
was
about
how
thoughtful
use
of
technology,
strong
decision
making,
and
having
the
right
support
system
can
dramatically
change
what
is
possible
for
lawyers
who
want
more
control
over
their
careers.
Matthew’s
experience
moving
from
Biglaw
environments
into
solo
practice
offers
a
grounded
perspective
on
how
AI,
education,
and
community
now
level
the
playing
field
for
small
firms.
Using
AI
to
Streamline
Email
and
Client
Intake
Here,
Matthew
shares
practical
AI
tools
that
help
manage
email
responses
and
client
intake
in
his
law
practice.
Recognizing
Plateaus
and
Making
Intentional
Career
Moves
Matthew
reflects
on
the
career
plateau
many
lawyers
experience
in
large
firms.
He
describes
the
pattern
of
moving
from
one
Biglaw
firm
to
another.
Watch
the
full
conversation
here.
Steve
Fretzin
is
a
bestselling
author,
host
of
the
“Be
That
Lawyer”
podcast,
and
business
development
coach
exclusively
for
attorneys.
Steve
has
committed
his
career
to
helping
lawyers
learn
key
growth
skills
not
currently
taught
in
law
school.
His
clients
soon
become
top
rainmakers
and
credit
Steve’s
program
and
coaching
for
their
success.
He
can
be
reached
directly
by
email
at [email protected].
Or
you
can
easily
find
him
on
his
website
at www.fretzin.com or
LinkedIn
at https://www.linkedin.com/in/stevefretzin.