If you found yourself walking through Times Square this morning, you were treated to an unusual display as the walls of NASDAQ’s 4 Times Square headquarters lit up with a presentation for a (not quite) law firm.
LegalZoom, the company that’s decidedly not a law firm, yet still the go-to legal services resource for many Americans — in particular small businesses — took over the space this morning as it debuts on NASDAQ as “LZ.”
As we pointed out recently, 10 percent of all new LLCs and 5 percent of all new incorporations in the United States last year used LegalZoom along the way, which is an amazing stat.
CEO Dan Wernikoff rang the bell to kick off the day after delivering remarks praising the “Zoomers” that helped get the company to this landmark accomplishment over the last two decades.
Check out the bell-ringing ceremony here. Which is actually a button-pushing ceremony. So maybe we’ll call it appropriately a (Not Quite) Bell-Ringing.
Earlier: The (Not Quite) Law Firm That Americans REALLY Use Announces IPO
Joe Patrice is a senior editor at Above the Law and co-host of Thinking Like A Lawyer. Feel free to email any tips, questions, or comments. Follow him on Twitter if you’re interested in law, politics, and a healthy dose of college sports news. Joe also serves as a Managing Director at RPN Executive Search.