Images
Lawyers
often
think
advertising
will
fuel
their
practice
growth,
but
referral
relationships
consistently
prove
more
powerful.
If
you’re
in
personal
injury
or
any
consumer-facing
practice,
strong
networks
with
other
lawyers
are
the
most
sustainable
path
to
new
business.
It’s
not
enough
to
show
up
once
a
year
at
a
bar
event.
You
need
to
build
habits
around
staying
in
touch,
offering
value,
and
staying
top
of
mind.
The
best
rainmakers
treat
relationship-building
like
going
to
the
gym;
it’s
part
of
their
routine.
In
this
episode
of
the
“Be
That
Lawyer”
podcast,
I
explore
these
ideas
with
Charles
Gallaer
of
Arent
Fox
Schiff.
Billboards
Alone
Aren’t
Enough
What
can
all
lawyers
learn
from
successful
personal
injury
attorneys?
Here,
Charles
looks
at
a
holistic
marketing
approach.
Build
Systems
That
Stick
Lawyers
who
operate
without
systems
are
more
likely
to
burn
out,
miss
deadlines,
and
deliver
inconsistent
client
experiences.
To
run
an
efficient
and
scalable
firm,
you
need
documented
processes
for
business
development,
client
intake,
file
management,
and communication.
Tools
like
OneNote,
Remarkable
tablets,
and
automation
software
can
help
you
offload
mental
clutter
and
stay
organized.
Creating
systems
also
helps
you
delegate,
onboard
new
hires
faster,
and
make
smarter
decisions
with
fewer
errors.
Why
Proactive
Lawyers
Win
More
Trust
(and
More
Business)
Being
reactive
costs
you
business.
Clients
want
lawyers
who
anticipate
problems,
communicate
frequently,
and
manage
logistics
without
being
asked.
When
you
proactively
manage
contracts,
deadlines,
and
deliverables,
clients
see
you
as
indispensable.
Whether
you’re
handling
deals,
disputes,
or
general
counsel
duties,
showing
up
early
with
reminders,
updates,
and
next
steps
makes
you
the
lawyer
clients
remember
and
refer
to.
This
is
how
you
build
trust
and
trust
leads
directly
to
more
business.
Complexity
is
the
enemy
of
clarity
in
law
practice.
Charles
emphasizes
that
the
most
successful
lawyers
communicate
in
plain
English,
cut
through
legalese,
and
make
their
systems
simple
and
repeatable.
He
advocates
investing
in
tools
and
processes
that
eliminate
chaos,
save
time,
and
help
lawyers
focus
on
their
highest-value
work.
Listen
to
the latest
episode
of
“Be
That
Lawyer”
here, and
if
you’re
serious
about
leveling
up
your
business
development,
grab
a
copy
of
my
new
book, now
available
on
Amazon.
Steve
Fretzin
is
a
bestselling
author,
host
of
the
“Be
That
Lawyer”
podcast,
and
business
development
coach
exclusively
for
attorneys.
Steve
has
committed
his
career
to
helping
lawyers
learn
key
growth
skills
not
currently
taught
in
law
school.
His
clients
soon
become
top
rainmakers
and
credit
Steve’s
program
and
coaching
for
their
success.
He
can
be
reached
directly
by
email
at [email protected].
Or
you
can
easily
find
him
on
his
website
at www.fretzin.com or
LinkedIn
at https://www.linkedin.com/in/stevefretzin.