When
creating
a
website
for
your
law
firm,
one
of
the
last
things
you
probably
think
about
is
its
colors.
This
is
an
important
decision,
just
like
the
other
content
on
your
website.
It
can
affect
whether
your
clients
stay
on
your
website
and
take
specific
actions.
Continue
reading
to
find
out
why
the
color
choice
for
your
website
can
make
or
break
its
traffic.
Color
Psychology
Digital
marketers
use
their
knowledge
of
color
psychology
when
thinking
about
a
website’s
color
choices.
Color
psychology
studies
how
colors
impact
people’s
behaviors,
emotions,
and
moods.
Whether
conscious
of
it
or
not,
we
react
in
a
specific
way
to
specific
colors.
The
colors
on
your
website
represent
your
brand
and
the
message
you
want
to
convey
to
your
clients.
That
is
why
you
want
to
be
strategic
about
the
colors
you
use.
The
Importance
of
Your
Website’s
Colors
Your
website’s
colors
and
logo
affect
more
than
just
the
overall
aesthetic.
The
colors
that
you
include
can
help
your
law
firm
reach
its
goals.
Certain
colors
can
actually
convince
your
clients
to
take
a
specific
action.
Digital
marketers
use
their
knowledge
of
color
psychology
and
the
common
reactions
to
each
color
to
their
advantage.
How
to
Choose
Your
Website’s
Colors
To
make
the
most
of
your
website’s
colors,
you
must
share
the
specific
goals
that
you
want
to
meet
with
your
website.
These
goals
are
very
important
when
choosing
your
website’s
colors.
Most
law
firms
use
traditional
colors
of
navy
blue,
gray
or
even
dark
green.
These
colors
are
considered
“standard”
and
“conservative.”
Unfortunately,
almost
every
one
of
your
competitors
are
using
the
exact
same
color
palette
in
their
logo,
branding,
and
website.
Take
the
time
to
consider
using
colors
that
are
unconventional
in
the
legal
industry
to
remain
memorable.
Certain
legal
websites
owned
by
women
are
embracing
hot
pink,
and
other
estate
planning
websites
are
using
more
cheerful
colors
to
emphasize
life
instead
of
the
thought
of
death.
Consider
Your
Practice
Areas
You
can
also
choose
your
website’s
colors
based
on
your
practice
areas.
Certain
colors
pair
perfectly
with
your
practice
areas.
If
you
are
a
criminal
defense
attorney,
your
colors
and
branding
should
be
different
than
that
of
a
guardian
ad
litem
attorney.
Criminal
defense
attorneys
may
want
to
have
bolder
and
stronger
colors
(yellow
and
black),
while
a
guardian
ad
litem
attorney
fighting
for
the
rights
of
children
might
want
to
have
softer
colors
(pale
pastels).
Applying
Your
Website’s
Colors
Correctly
Once
you
choose
your
website’s
colors,
you
want
to
ensure
they
are
correctly
applied
throughout
your
website.
Applying
your
colors
throughout
your
website
can
help
with
client
engagement
and
highlighting
certain
sections
on
your
website.
You
want
to
ensure
that
your
colors
are
visually
appealing
to
your
clients
and
bring
awareness
to
your
website’s
sections.
To
do
this,
you
may
want
to
take
advantage
of
contrasting
colors.
Contrasting
colors
help
to
improve
a
user’s
readability.
They
can
also
help
emphasize
certain
website
sections
that
you
want
your
clients
to
focus
on.
Digital
Marketing
Next
Steps
The
colors
you
choose
for
your
law
firm
website
are
important.
They
can
be
as
important
as
the
content
you
publish
on
your
web
pages
and
blog.
Take
the
time
to
see
what
your
competitors
are
using
for
colors
and
branding,
and
then
make
an
attempt
to
distinguish
yourself
from
them.
Make
sure
that
your
colors
are
memorable
and
can
allow
you
to
easily
differentiate
your
law
firm
from
others
online.
Annette
Choti,
Esq.
graduated
from
law
school
20
years
ago,
and
is
the
Founder
of
Law
Quill,
a
legal
digital
marketing
agency
focused
on
small
and
solo
law
firms.
Annette
wrote
the
bestselling
book
Click
Magnet:
The
Ultimate
Digital
Marketing
Guide
For
Law
Firms,
and
hosts
the
podcast
Legal
Marketing
Lounge.
She
is
a
sought-after
keynote
and
CLE
speaker
throughout
the
United
States
and
Canada.
Annette
used
to
do
theatre
and
professional
comedy,
which
is
not
so
different
from
the
legal
field
if
we
are
all
being
honest.
Annette
can
be
found
on
LinkedIn
or
at
at
annette@lawquill.com.