Images
Too
many
lawyers
are
sold
on
the
idea
that
a
shiny
website
and
a
few
SEO
tweaks
will
flood
their
inbox
with
new
business.
But
as
digital
strategist
and
attorney
Seth
Price
explains
in
our
recent
“Be
That
Lawyer”
conversation,
marketing
a
law
firm
—
especially
in
the
B2B
space
—
requires
more
than
a
passive
online
presence.
It
requires
strategy,
focus,
and
the
courage
to
say
no
to
the
wrong
things
so
you
can
double
down
on
what
actually
works.
The
Power
of
Saying
No
(and
Knowing
When
to
Walk
Away)
Seth
and
I
talked
about
the
hidden
power
of
removing
what
doesn’t
serve
you
—
whether
it’s
a
bad
client,
a
draining
business
segment,
or
even
a
once-promising
investment.
He
shared
a
story
about
launching
a
real
estate
business
before
his
law
firm
took
off.
Despite
its
potential
profitability,
the
work
drained
him,
especially
as
the
market
turned.
The
lesson?
Just
because
something
could
make
money
doesn’t
mean
it’s
worth
your
time,
energy,
or
sanity.
In
both
law
and
entrepreneurship,
success
often
comes
from
subtraction
not
addition.
Forget
SEO
(At
Least
at
First):
Start
With
Relationships
When
it
comes
to
B2B
legal
marketing,
Seth
is
direct:
SEO
shouldn’t
be
your
first
move.
If
your
universe
of
potential
clients
is
small,
say,
60
general
counsel
or
business
owners
in
your
metro
area
your
energy
should
go
toward
building
real,
personal
connections.
Ball
games,
breakfasts,
curated
dinners,
or
simply
reaching
out
to
two
people
a
day
can
yield
far
more
results
than
passively
waiting
for
Google
rankings
to
kick
in.
For
lawyers
who
sell
trust
and
expertise,
relationship-building
beats
algorithms
every
time.
Digital
Marketing
Tactics
for
White-Collar
Success
Seth
shares
actionable
digital
marketing
tactics
that
helped
generate
millions
in
revenue
for
white-collar
professionals.
Learn
how
to
build
a
strong
online
presence,
craft
targeted
campaigns,
and
use
data-driven
strategies
to
attract
high-value
clients.
These
practical
tips
and
real-world
examples
will
help
you
achieve
measurable
growth
and
long-term
business
success.
“If
you
create
great
content
over
time…
you
may
not
get
a
ton
of
interaction,
but
the
people
that
are
interested
are
going
to
find
it,
and
you’re
going
to
be
that
guy,”
Seth
says.
Listen
to
the latest
episode
of
“Be
That
Lawyer”
here, and
if
you’re
serious
about
leveling
up
your
business
development,
grab
a
copy
of
my
new
book, now
available
on
Amazon.
Steve
Fretzin
is
a
bestselling
author,
host
of
the
“Be
That
Lawyer”
podcast,
and
business
development
coach
exclusively
for
attorneys.
Steve
has
committed
his
career
to
helping
lawyers
learn
key
growth
skills
not
currently
taught
in
law
school.
His
clients
soon
become
top
rainmakers
and
credit
Steve’s
program
and
coaching
for
their
success.
He
can
be
reached
directly
by
email
at [email protected].
Or
you
can
easily
find
him
on
his
website
at www.fretzin.com or
LinkedIn
at https://www.linkedin.com/in/stevefretzin.