It
started
with
Harvey,
the
legal
AI
company
that
signed
Gabriel
Macht
–
the
actor
who
played
Harvey
Specter
on
Suits
–
as
a
brand
ambassador.
Then
Legora
one-upped
everyone
by
signing
the
actor
Jude
Law,
building
a
whole
campaign
around
the
tagline,
“Law
just
got
more
attractive,”
and
shooting
the
thing
with
an
Oscar-winning
cinematographer.
Harvey
also
locked
up
deals
with
Paris
Saint-Germain
and
Fulham
FC.
Legora
countered
with
Swedish
golfer
Ludvig
Åberg
and
a
multi-year
sponsorship
deal
with
the
New
York
Yankees
and
Aaron
Judge.
Yes,
Aaron
Judge.
Which
means
Legora
managed
to
sign
both
a
Law
and
a
Judge
in
the
span
of
a
single
week.
At
this
rate,
it
will
have
a
full
courtroom
of
sponsors
in
no
time.
Not
to
be
left
out,
the
rest
of
the
legal
tech
industry
is
surely
scrambling
to
find
their
own
celebrity
names
with
a
legal
hook.
Thus,
as
a
public
service,
I
have
taken
it
upon
myself
to
compile
this
handy
list
of
celebrities
whose
monikers
make
them
natural-born
legal
tech
spokespeople.
You’re
welcome.
-
Lawyer
Milloy,
former
NFL
safety.
With
an
actual
first
name
of
Lawyer,
this
one
is
almost
too
easy.
A
four-time
Pro
Bowl
selection,
Super
Bowl
champion
with
the
Patriots,
and
a
15-year
NFL
veteran,
Milloy
was
known
on
the
gridiron
for
delivering
bone-crushing
hits.
With
that
kind
of
reputation,
the
marketing
copy
writes
itself:
“With
Lawyer
on
your
side,
opposing
counsel
doesn’t
stand
a
chance.” -
Derek
Law,
MLB
pitcher.
A
journeyman
reliever
over
nearly
a
decade
in
the
majors,
Law
was
the
kind
of
dependable
arm
a
manager
could
call
on
in
high-pressure
situations.
Sound
familiar?
That
is
basically
the
pitch
for
every
legal
AI
tool
on
the
market.
Even
better,
his
teammates
called
him
“Lawdog”
and
he
used
that
nickname
on
his
jersey
during
the
2019
MLB
Players’
Weekend.
What
legal
tech
vendor
wouldn’t
want
to
claim
it
has
the
Lawdog
on
its
team? -
Courtney
Love,
musician.
As
if
having
“court”
in
her
name
were
not
enough,
the
unfortunate
fact
is
that
the
Hole
frontwoman
and
widow
of
Kurt
Cobain
has
spent
as
much
time
in
courtrooms
over
the
years
as
some
practicing
attorneys.
Sure,
she
was
there
as
a
a
party,
not
a
lawyer,
but
it’s
the
experience
that
counts.
Possible
slogan
for
having
her
front
a
campaign
for
a
legal
tech
company:
“Fall
in
love
with
Court
again.” -
Victoria
Justice,
actress
and
singer.
The
former
Nickelodeon
star
brings
a
massive
social
media
following
(more
than
24
million
on
Instagram
alone)
and
a
squeaky-clean
image
that’s
tailor-made
for
legal
tech
marketing.
“Justice”
is
right
there
in
the
name,
and
her
fan
base
skews
young
–
perfect
for
a
company
trying
to
target
the
next
generation
of
lawyers.
A
possible
tagline:
“Justice
for
all
–
powered
by
AI.” -
Acie
Law
IV,
former
NBA
guard.
After
four
seasons
in
the
NBA,
Law
went
on
to
win
two
EuroLeague
championships
with
Olympiacos
in
Greece
and
then
a
career
as
an
NBA
exec.
But
here
is
all
you
really
need
to
know:
This
man
has
a
tattoo
that
says,
“Lord’s
Favorite
Lawman.”
If
a
legal
tech
company
doesn’t
sign
him
immediately,
the
entire
marketing
profession
has
failed.
Note
to
legal
research
companies:
He
even
comes
with
“precedent”
–
his
name
spans
four
generations
of
Acie
Laws. -
Mark
Justice,
Magic:
The
Gathering
champion.
The
first
superstar
of
professional
Magic,
Justice
was
the
1995
U.S.
National
Champion
and
was
widely
considered
the
best
player
in
the
world.
For
a
legal
tech
company
marketing
to
a
customer
base
that
skews
heavily
towards
detail-obsessed
analytical
thinkers,
signing
the
original
card-game
tactician
would
be
a
coup.
Unfortunately,
there
is
the
little
matter
of
Justice’s
disqualification
from
a
Pro
Tour
for,
let’s
say,
“procedural
irregularities.”
But,
come
to
think
of
it,
that
might
only
make
him
more
suited
as
a
legal
industry
figure. -
Matthew
Justice,
professional
wrestler.
In
the
ring,
Justice’s
signature
moves
include
“Air
Justice”
and
the
“Justice
Driver,”
and
his
nickname
is
“Thrash
Justice.”
A
legal
tech
company
that
puts
this
Justice
in
an
ad
is
making
a
very
specific
statement
about
the
capabilities
of
its
product. -
Lauren
Justice,
singer.
A
pop
recording
artist
who
performs
simply
as
“Justice,”
her
2012
debut
single,
“Find
a
Way,”
reached
No.
30
on
the
Billboard
Indicator
Chart.
For
a
legal
tech
company,
“Find
a
Way”
is
a
perfectly
on-brand
song
title
that
could
easily
double
as
a
tagline
for
an
AI-powered
legal
research
tool.
“When
you
can’t
find
the
precedent
you
need,
Justice
will
find
a
way.” -
Judge
Reinhold,
the
actor
from
Beverly
Hills
Cop
and
Fast
Times
at
Ridgemont
High.
His
name
isn’t
actually
Judge
(it’s
Edward),
but
he’s
been
“Judge”
his
whole
career.
He
even
parodied
it
on
both
the
Clerks
and
Arrested
Development
TV
shows,
where
he
played
the
character
“Honorable
Judge
Reinhold.”
I
mean,
clearly
he
gets
it.
Two
‘Spiritual’
Possibilities
Two
other
well-known
names
would
be
perfect
candidates
to
endorse
legal
products,
if
not
for
the
inconvenient
fact
of
their
both
having
moved
“to
the
cloud.”
But
with
a
little
AI
deep-fake
magic,
either
could
easily
be
revived.
-
Buford
T.
Justice,
the
fictional
sheriff
from
Smokey
and
the
Bandit.
Jackie
Gleason,
the
actor
who
played
Justice,
died
in
1987.
Still,
licensing
the
character
for
a
legal
tech
campaign
would
be
inspired.
After
all,
Sheriff
Justice
spent
three
entire
movies
in
an
obsessive
pursuit
of
a
suspect
across
state
lines,
refusing
to
give
up
despite
every
conceivable
setback.
Doesn’t
the
best
legal
tech
help
lawyers
overcome
setbacks
and
obsessively
pursue
their
goals? -
Jerry
Springer,
former
host
of
Judge
Jerry.
Springer,
who
died
in
2023,
and
who
actually
had
a
law
degree,
spent
the
final
years
of
his
TV
career
presiding
over
a
syndicated
courtroom
show.
Before
that,
he
hosted
28
seasons
of
the
eponymous
(and
notorious)
daytime
talk
show
once
called
“the
worst
show
in
the
history
of
television.”
Springer
would
be
the
ultimate
legal
tech
spokesperson,
a
man
who
could
credibly
say:
“I’ve
seen
every
dispute
imaginable
–
and
trust
me,
this
software
would
have
helped.”
So
look,
legal
tech
companies,
the
clock
is
ticking.
If
you’re
still
relying
on
product
demos
and
white
papers
to
differentiate
your
brand,
I’m
sorry
to
inform
you
that
your
competitors
are
now
deploying
Hollywood
A-listers
and
Pro
Bowl
safeties.
The
name
game
is
on.
I’ll
be
here
to
consult
when
you
need
me.
And
my
fee
is
much
lower
than
Jude
Law’s.