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How Cleary Gottlieb Created A Virtuous Cycle With Tech – Above the Law


Editor’s
note:

First
in
a
series.

The
Litera
Foundation
knowledge
management
platform
doesn’t
just
have
customers.
It
has
innovators

law
firms
continually
using
the
system
in
new
ways
to
enhance
client
value. 

These
ground-breaking
firms
were
recently
honored
in
Litera’s
inaugural

Foundation
Innovation
Awards
,
which
recognized
the
creative
ways
firms
are
using
this
powerful
tool. 

Foundation’s
simplicity
and
adaptability
are
at
the
core
of
these
awards,
which
highlight
the
endless
use
cases
Foundation
customers
are
putting
into
practice. 

Here,
we
look
at
a
use
case
from
one
finalist
firm.


A
Virtuous
Cycle

If
a
legal
tech
solution
has
a
high
degree
of
adaptability,
customers
can
start
small
and
gradually
secure
buy-in
and
expansion.
Initial
wins
create
a
virtuous
cycle,
where
success
leads
to
growth,
and
this
growth
leads
to
more
success. 

A
Cleary
Gottlieb
team
that
includes
members
of
its
Knowledge
Management
and
Business
Development
groups
has
implemented
such
a
cycle
at
that
firm.

“Establishing
oversight
of
our
program
across
the
firm’s
global
footprint
was
our
biggest
hurdle,”
said
Jeannine
Zito,
the
firm’s
Senior
Manager
of
Knowledge
Solutions.
“We
needed
analytics
to
show
us
who
should
be
involved
and
when,
what
strategies
were
working,
and
where
we
had
gaps.
Foundation
helped
us
define
the
right
data
to
measure
our
success,
and
that
visibility
created
momentum
for
expansion.”

The
Cleary
team
launched
Foundation
in
2020
across
five
practice
areas,
establishing
a
core
infrastructure.
From
the
launch
onward,
the
types
of
data
tracked
continued
to
grow,
and
the
firm’s
reporting
concepts
continued
to
evolve.

Soon,
the
team
introduced
data
visualization
and
other
insights.
Then
the
Cleary
team
used
the
system
to
produce
“Health
Reports,”
which
provide
high-level
metrics
for
firm
leadership. 

After
the
Health
Reports
were
live
for
a
year,
they
had
sufficient
data
for
longitudinal
comparisons,
revealing
trends
and
further
supporting
data-driven
decision-making.
Now,
the
firm
is
incorporating
user
feedback
and
redesigning
its
reports
to
address
ever-more
sophisticated
strategic
goals. 

Establishing
measurable
metrics
to
monitor
program
health
while
identifying
areas
for
improvement

along
with
implementing
real-time
tracking
of
profile
completion
and
data
quality

were
areas
of
emphasis
throughout
the
initiative
at
Cleary. 

The
need
to
track
when
data
was
entered
was
particularly
impactful,
because
it
ensured
that
stakeholders
continually
updated
Foundation.
The
resulting
high-quality
data,
in
turn,
could
be
used
by
firm
leadership
to
guide
decision-making
regarding
firm
operations
and
other
areas. 

Today,
the
fruits
of
this
analytics
initiative
are
evident
throughout
the
firm. 

The
Foundation
initiative
has
brought
efficient
knowledge
sharing
and
intelligence-focused
business
development,
made
possible
by
improved
access
to
precedents
and
insights
across
practice
areas.
These
insights
also
enable
evidence-based
performance
measurement.

The
framework’s
success
demonstrates
how
technology
can
transform
traditional
legal
operations
into
analytics-based,
strategic
initiatives.

And
by
demonstrating
clear
ROI
to
law
firm
leadership
throughout
the
initiative,
the
Cleary
team
has
ensured
that
this
program
will
continue
to
expand
and
grow
even
more
impactful
and
sophisticated
in
the
years
to
come.

With
so
many
unique
use-cases
for
Foundation,
it’s
no
wonder
to
see
why
it
has
such
innovators.
If
you
would
like
to
learn
more
about
Foundation
and
explore
how
it
might
help
your
firm
transform
your
experience,
pricing,
and
other
precedent
data,

connect
with
the
Litera
team

to
request
a
detailed
analysis
of
your
marketing
tech-stack!



This
and
other
use
cases
will
form
the
basis
of
a
business
of
law
eBook
this
year.
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can
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