Your
LinkedIn
profile
provides
you
with
enormous
visibility
—
for
job
searches,
leadership
roles,
community
involvement,
board
seat
opportunities,
and
of
course,
networking.
I’m
a
firm
believer
and
advocate
that
your
LinkedIn
profile
should
be
updated
on
a
regular
basis.
Whether
you’ve
been
given
increased
responsibilities
at
the
law
firm,
promoted
from
senior
counsel
to
assistant
general
counsel,
or
you’ve
handled
a
major
merger
or
acquisition,
a
robust
and
powerful
LinkedIn
profile
is
the
conduit
for
greater
opportunities
along
the
career
highway.
The
question
I
receive
most
often
from
clients
who
are
job
searching
(typically
rising
general
counsels
and
those
already
at
the
general
counsel
level):
how
do
they
avoid
sending
smoke
signals
to
their
company
when
updating
their
LinkedIn
profile?
The
answer
is
simple:
if
someone
mentions
it,
acknowledge
that
you’re
highly
visible
at
the
company
and
therefore
need
to
put
both
yourself
and
the
company
or
firm
in
the
best
light
possible.
It’s
the
truth,
isn’t
it?
That
means
having
a
clearly
articulated
brand
message,
details
of
what
you
do
at
the
firm
or
company,
and
deep
insights
into
your
career
trajectory
(after
all,
that
is
what
impressed
the
firm
or
company
to
hire
you
in
the
first
place).
Clients
(current
and
prospective)
might
be
scoping
you
out
on
LinkedIn,
organizations
might
be
looking
for
someone
with
your
speaking
background,
and
you
might
even
be
pursuing
future
board
opportunities
for
enhanced
professional
leadership.
Why
wouldn’t
your
company
or
law
firm
want
your
LinkedIn
profile
to
be
better?
Updating
your
legal
resume,
your
executive
bio,
and
your
LinkedIn
profile
are
basic
elements
of
routine
maintenance
and
professional
development
for
your
career.
LinkedIn
is
an
ever-changing
platform
with
new
features
rolling
out
every
quarter.
With
those
changes
come
a
greater
commitment
that
you
must
make
to
yourself.
Think
about
the
impact
LinkedIn
has
had
on
all
our
careers
in
the
current
legal
market
versus
seven,
eight,
even
10
years
ago.
A
lackluster
LinkedIn
profile
didn’t
make
you
or
break
you
back
then,
but
in
the
current
times,
it
can
lead
to
missed
opportunities.
Today,
an
optimized
LinkedIn
profile
makes
you
even
more
impressionable
for
your
law
firm
or
company.
For
example,
if
you’re
the
general
counsel,
a
powerful
LinkedIn
profile
is
key,
especially
since
you’re
the
face
of
the
legal
department
and
the
trusted
partner
to
the
C-suite
and
business
enterprise.
That
means
you’re
heavily
researched
on
the
platform
and
on
Google.
If
you’re
a
partner
at
a
law
firm,
you
want
to
be
present
(and
relevant)
on
LinkedIn
to
help
drum
up
more
business
and
share
the
firm’s
accolades
to
enhance
the
firm’s
brand
and
reputation.
If
you’re
a
law
firm
owner,
you
want
a
professional
profile
as
well
as
a
business
page
for
your
firm
(two
opportunities
to
get
seen
and
noticed).
Thus,
whether
you
own
a
law
firm,
you’re
a
rising
senior
associate
at
a
midsized
firm,
or
an
aspiring
corporate
counsel,
your
visibility
on
LinkedIn
matters.
Plan
to
update
your
LinkedIn
profile
at
least
once
every
six
months
—
keep
track
of
the
projects
you’re
working
on,
the
promotions
you’ve
received,
when
you’ve
been
in
the
news
at
the
company,
and
other
major
initiatives
you’re
working
on.
At
the
end
of
the
day,
your
professional
image
matters
—
and
having
an
updated
LinkedIn
profile
doesn’t
just
benefit
you,
but
your
company
or
law
firm
and
its
brand
as
well.
Wendi
Weiner
is
an attorney,
career
expert,
and
founder
of The
Writing
Guru,
an
award-winning
executive
resume
writing
services
company.
Wendi creates
powerful
career
and
personal
brands
for
attorneys,
executives,
and
C-suite/Board
leaders
for
their
job
search
and
digital
footprint. She
also
writes
for
major
publications
about
alternative
careers
for
lawyers, personal
branding,
LinkedIn
storytelling,
career
strategy,
and
the
job
search
process. You
can
reach
her
by
email
at wendi@writingguru.net,
connect
with
her
on LinkedIn,
and
follow
her
on
Twitter @thewritingguru.