If
you’re
not
active
on
LinkedIn,
let
me
remind
you
it’s
2025.
It’s
free
(unless
you
have
a
premium
account,
which
I
have
because
I
am
a
heavy
user
of
the
platform),
it’s
portable
(I
interact
with
it
mainly
on
my
cell
phone),
it’s
easy
to
use
(in
five
minutes,
I
can
teach
you
everything
you
need
to
know)
and
it’s
something
you
can
do
in
those
few
minutes
of
each
day
when
you’re
waiting
for
something
or
between
tasks.
Why
LinkedIn?
Because
your
potential
referral
sources
and
clients
are
on
LinkedIn.
Because
it
is
a
safe
space,
largely
free
of
flamethrowers
and
trolls.
Because
you
can
build
a
tribe
there
that
will
support
you
and
walk
with
you
on
your
legal
journey.
No
other
platform
is
better
suited
for
professionals
communicating
with
other
professionals.
Let
me
briefly
share
my
LinkedIn
journey.
I
joined
in
2008.
Then
it
was
essentially
a
resume-sharing
site.
I
didn’t
really
know
what
to
do
with
the
platform.
I
re-engaged
in
2011.
Again,
it
hadn’t
evolved
much,
and
I
was
still
confused
by
what
value
it
offered
me
(unless
I
was
looking
for
a
job).
In
2016,
I
wrote
my
second
book,
The
Associate
Handbook,
and
re-engaged
with
LinkedIn
to
promote
the
book.
And
I
committed
that
year
to
post
every
day,
forever.
And
I
have,
including
weekends
and
holidays.
And
for
nine
years,
that’s
what
I
have
done,
growing
my
following
from
a
few
hundred
members
to
close
to
80,000.
During
that
time,
I
have
read
every
book
and
listened
to
every
podcast
episode
I
could
on
LinkedIn
and
realized
that
succeeding
on
the
platform
is
simple
–
find
a
topic
or
topics
you
enjoy,
preferably
your
primary
areas
of
practice,
and
post
about
it
every
day
forever,
and
engage
with
those
who
engage
with
your
posts.
That’s
it.
It’s
that
simple.
Do
that,
and
you
will
benefit
from
LinkedIn.
There
are
no
secrets
about
LinkedIn.
There
are
no
magic
potions,
silver
bullets,
or
shortcuts.
Post
every
day
on
a
topic
that
means
something
to
you.
You
will
build
a
following,
a
tribe,
and
a
group
that
will
get
to
know,
like,
and
trust
you
and
will
send
you
work
or
will
help
in
another
way
(offer
speaking
or
writing
opportunities,
offer
you
a
job,
or
offer
you
something
else
you
want
or
need).
But,
you
say,
how
do
I
post
every
day?
Let’s
assume
your
primary
practice
area
is
AI.
I
regularly
post
about
AI.
It’s
easy
to
share
a
recent
decision,
order,
regulation,
or
article
with
your
hot
take.
That
takes
a
few
minutes
a
day.
It’s
easy
to
share
information
about
the
latest
platform,
lawsuit,
or
issue
related
to
AI.
If
you’re
in
that
space,
you
have
no
shortage
of
content.
Likewise,
if
you’re
a
trial
lawyer,
you
can
discuss
every
aspect
of
trial
over
hundreds
of
posts.
If
you
handle
employment,
there
is
no
shortage
of
information
to
share.
The
only
thing
that
prevents
you
from
posting
every
day
is
you.
You
know
what
you
do,
and
there
is
enough
content
to
post
every
day
for
a
lifetime
and
not
run
out
of
content.
And
yes,
you
need
a
good
headshot,
a
background
image,
a
clever
tag
line,
and
a
bio
that
is
in
plain
English,
preferably
in
the
first
person,
and
all
the
other
things
to
make
your
landing
page
look
and
appear
captivating.
But
to
succeed
on
the
platform,
you
need
to
create
content
that
others
will
be
interested
in,
read,
consume,
and
associate
you
with,
and
think
of
you
when
they
have
a
given
type
of
case
in
your
neck
of
the
woods.
I
know
a
lawyer
who
specializes
in
writing
only
on
insurance
coverage
and
receives
referrals
as
a
result.
I
know
someone
who
writes
about
non-competes
and
receives
cases
as
a
result.
I
know
someone
who
writes
on
data
privacy
and
gets
data
privacy
cases.
Write
about
what
you
know
every
day,
and
never
plan
on
stopping,
and
it
will
pay
off.
Too
often,
I
see
folks
drop
off
the
platform
after
a
few
weeks
or
months,
because
they
haven’t
gotten
any
cases.
Give
it
time.
If
you
build
it,
they
will
come.
You
don’t
need
to
hire
a
LinkedIn
guru
for
hundreds
or
thousands
of
dollars
to
maximize
your
presence
on
the
platform.
Update
your
profile
page,
pick
one
or
two
topics
to
write
about,
write
on
those
topics
every
day,
and
engage
with
those
who
engage
with
your
content.
Do
that
consistently,
and
it
will
pay
off.
It’s
a
simple
formula
that
produces
favorable
results.
Frank
Ramos
is
a
partner
at
Goldberg
Segalla
in
Miami,
where
he
practices
commercial
litigation,
products,
and
catastrophic
personal
injury. You
can
follow
him
on LinkedIn,
where
he
has
about
80,000
followers.