As
part
of
the
Legal
Marketing
Association’s
(LMA’s)
partnership
with
Above
the
Law,
each
month
we
share
a
roundup
of
insights
and
intel
from
Strategies
&
Voices,
LMA’s
official
online
publication
dedicated
to
the
craft
of
legal
marketing.
This
edition
provides
an
exclusive
look
at
a
legal
marketer’s
self-forged
path
into
the
profession,
what
the
future
holds
for
legal
marketing
and
questions
to
answer
when
considering
marketing
investments.
LMA
40th
Anniversary
Member
Spotlight
Series:
Abby
Wright
As
part
of
LMA’s
40th
anniversary
spotlight
series,
Abby
Wright
shares
how
she
created
a
path
for
herself
in
legal
marketing,
her
take
on
the
role
of
business
development
and
firm
strategy,
and
advice
for
the
next
generation
of
professionals.
Read
“LMA
40th
Anniversary
Member
Spotlight
Series:
Abby
Wright”
Defining
the
Future
of
Legal
Marketing:
LMA
Members
Offer
Predictions
Last
year,
the
legal
marketing
profession
turned
40
years.
We
asked
LMA
members
for
predictions
of
where
the
profession
is
heading.
From
an
increased
emphasis
on
personalization
to
relationship
building,
embracing
zero-click
marketing
and
more,
these
are
the
trends
LMA
members
told
us
to
watch
for
in
the
years
to
come.
Read
“Defining
the
Future
of
Legal
Marketing:
LMA
Members
Offer
Predictions”
12
Questions
to
Ask
When
Considering
a
Marketing
Investment
Law
firms
face
a
flood
of
“pay-to-play”
marketing
opportunities,
from
events
and
sponsorships
to
awards
and
directories.
But
not
all
investments
deliver
real
value.
How
do
you
separate
the
high-ROI
options
from
the
noise?
This
infographic
authored
by
James
Stapleton
outlines
12
essential
questions
to
help
you
evaluate
marketing
opportunities
strategically
and
make
smarter
budget
decisions.
Read
“12
Questions
to
Ask
When
Considering
a
Marketing
Investment”
Contribute
to
Strategies
&
Voices
Do
you
have
a
compelling
case
study
or
marketing
insights
to
share?
Submit
your
ideas
to
Strategies
&
Voices
today.