Source:
Zimbabwe’s
tourism
industry
attracts
record
US$190
million
investments
|
TV
BRICS,
16.09.25
In
2024,
the
country
achieved
a
7%
increase
in
investment
Zimbabwe’s
Minister
of
Tourism
and
Hospitality
Industry,
Barbara
Rwodzi,
highlighted
that
tourism
has
become
a
cornerstone
of
Zimbabwe’s
strategy
for
reaching
an
upper-middle-income
economy
by
2030.
This
is
reported
by
The
Herald,
a
partner
of
TV
BRICS.
In
2024,
the
country
not
only
welcomed
over
1.6
million
visitors
but
also
achieved
a
7
per
cent
increase
in
investment
compared
to
the
previous
year,
showcasing
the
resilience
and
growth
potential
of
the
sector
despite
global
challenges.
Key
drivers
behind
this
success
include
enhanced
air
connectivity,
strategic
destination
marketing,
and
the
country’s
tourism
environment.
Furthermore,
with
the
launch
of
the
Tourism
and
Hospitality
Industry
Policy
(2025–2030),
the
government
has
outlined
a
clear
framework
for
the
sector’s
future,
focusing
on
sustainability,
innovation,
and
eco-friendly
tourism
practices.
Photo: minoandriani /
iStock
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in:
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