Ed.
note:
Welcome
to
our
daily
feature, Quote
of
the
Day.
Some
of
the
feedback
is
that
our
aggressive
persona
puts
certain
clients
off.
It
slightly
bemuses
me
that
you
would
go
out
and
hire
a
litigation
firm
that’s
not
regarded
as
aggressive.
At
the
point
of
litigation,
that’s
what
you
need.
But
it
also
depends
on
what
you
mean
by
aggressive.
— Richard
East,
senior
partner
at
Quinn
Emanuel’s
London
office,
in
comments
given
to
Financial
News,
concerning
the
firm’s
image
in
the
marketplace.
Quinn’s
“aggressive
American
litigation
brand”
is
reportedly
scaring
off
certain
UK
clients,
and
the
firm
may
be
considering
a
rebrand
across
the
pond,
after
spending
four
years
leading
the
“most
feared
firm”
ranking.
East
said,
“We’re
just
asking
ourselves
the
question:
is
our
branding,
is
our
positioning,
is
it
right?
Who
are
the
clients
that
we
now
need
to
attract
to
grow?”
Staci
Zaretsky is
the
managing
editor
of
Above
the
Law,
where
she’s
worked
since
2011.
She’d
love
to
hear
from
you,
so
please
feel
free
to email her
with
any
tips,
questions,
comments,
or
critiques.
You
can
follow
her
on Bluesky, X/Twitter,
and Threads, or
connect
with
her
on LinkedIn.