Author: TSA Press

I
went
into
my
bank
the
other
day
to
cash
a
piddly
little
check.
I
know
you
can
do
it
remotely
with
your
phone,
but
what
if
I
needed
to
grab
another
pen
to
add
to
the
hundreds
of
pens
I
already
have
at
home?

On
a
whim,
I
asked
the
teller
for
one
of
those
printouts
listing
the
current
interest
rates
and
annual
percentage
yields
for
their
certificates
of
deposit.
Stocks
have
been
taking
a
minor
beating,
and
I
thought
maybe
I
needed
some
psychological
scaffolding
around
the
concept
of
higher
interest
rates
for
longer.

The
best
interest
rate
on
offer
was
a
robust
5.11%
—
not
bad
for
a
return
that
is
virtually
guaranteed,
a
deposit
that

is
FDIC
insured,
and,
in
this
case,
a
commitment
to
keep
the
principal
tied
up
for
only
11
months.
In
the
name
of
doing
a
little
field
research,
I
stuck
ten
grand
into
a
CD.

The
federal
funds
rate

currently
sits
at
5.25%
to
5.50%.
The
federal
funds
rate
is,
of
course,
set
by
the
Federal
Reserve,
and
it
impacts
everything
from
short-term
borrowing
costs
to
the
returns
you
can
expect
on
a
CD
at
your
local
bank
or
credit
union.

You’ll
never
quite
get
all
the
way
up
to
the
federal
funds
rate
with
a
CD.
When
you’re
within
half
a
percentage
point
of
the
top
of
the
range,
though,
you’re
doing
quite
well.

The
federal
funds
rate
hit
20%
in
1980
as
the
Fed
struggled
to
contain
double-digit
inflation.
While
we
are,
at
this
point,
nowhere
near
the
type
of
inflation
crisis
faced
in
the
early
1980s,
continued

consumer
spending
has
kept
inflation
persistently
stuck
at
a
bit
above
3%.

This
means
we
are
likely
to
face
higher
interest
rates
for
longer,
along
with
the
stock
market
doldrums
that
entails.
For
long-term
investors
who
are
already
making
periodic
contributions
to
broad,
low-cost
stock
market
index
funds,
there
is
probably
no
good
reason
to
alter
this
strategy.

It
is
fun,
however,
to
have
a
little
side
action
in
CDs
as
a
way
to
get
something
tangible
out
of,
and
therefore
celebrate,
high
interest
rates,
lest
you
sink
into
a
depression
every
time
you
view
your
brokerage
account
balance
over
the
next
several
months.
Personally,
having
some
money
in
a
CD
after
having
been
out
of
the
CD
game
for
so
long
has
also
given
me
a
bit
of
financial
nostalgia
for
the
Silent
Generation.

My
grandmother
lived
through
the
Great
Depression,
and
for
the
rest
of
her
life
did
not
believe
in
putting
her
money
into
any
financial
instrument
more
complicated
than
a
CD.
This
was
not
such
a
bad
thing
for
a
good
portion
of
her
long
and
productive
life
when
interest
rates
soared.
Sure,
had
she
invested
broadly
in
the
stock
market
throughout
that
same
period,
overall
her
results
would
have
been
better.
But
my
grandma
was
comfortable
enough
as
it
was,
and
really
derived
a
solid
sense
of
security
from
knowing
that
the
relatively
modest
sums
she
had
managed
to
save
were
protected
by
FDIC
insurance.

I’m
sure
you
know,
or
knew,
someone
like
this
yourself.
Once
I
even
litigated
a
probate
dispute
in
which
the
decedent
was
referred
to
in
the
post-trial
order
as
the
“King
of
CDs”
(unfortunately
one
of
his
adult
children
had
wrongfully
liquidated
those
CDs
during
his
decrepitude
to
make
failed
bets
on
risky
individual
stocks).
There
are
many
examples
of
how
the
FDIC
accomplished

its
purpose
of
restoring
confidence
in
the
consumer
banking
system,
the
huge
popularity
of
CDs
with
the
Silent
Generation
among
them
(this
being
an
understandable
preference
given
the
world
events
folks
in
that
age
range
lived
through).

For
us
in
the
modern
era,
there
is
no
indication
that
the
returns
offered
by
CDs
will
rival
the
stock
market
in
the
long
term:
even
as
rate
cuts
have
been
delayed,
most
economists
still
think
the
federal
funds
rate
will
go
down
before
the
end
of
the
year.
That
being
said,
like
me,

you
very
well
could
find
a
deal
on
a
CD
above
5%
right
now,
and
there
are
certainly
worse
things
to
do
with
a
chunk
of
your
money
at
this
moment
in
history.

Who
knows?
Perhaps
a
foray
into
CDs
will
even
come
with
a
gratifying
ping
of
sentimentality.

---

Jonathan
Wolf
is
a
civil
litigator
and
author
of Your
Debt-Free
JD


(affiliate
link).
He
has
taught
legal
writing,
written
for
a
wide
variety
of
publications,
and
made
it
both
his
business
and
his
pleasure
to
be
financially
and
scientifically
literate.
Any
views
he
expresses
are
probably
pure
gold,
but
are
nonetheless
solely
his
own
and
should
not
be
attributed
to
any
organization
with
which
he
is
affiliated.
He
wouldn’t
want
to
share
the
credit
anyway.
He
can
be
reached
at jon_wolf@hotmail.com.

Ed.
note:
Welcome
to
our
daily
feature,

Quote
of
the
Day.

This
has
been
a
trying
day,
amidst
a
trying
two
weeks,
and
the
crisis
on
campus
has
left
no
member
of
our
community
unaffected.

—
Dean

Gillian
Lester
of
Columbia
Law
School,
in
an
email
to
all
students,
letting
them
know
that
all
final
exams
scheduled
for
Wednesday,
May
1,
would
be
postponed
to
“ensure
student
safety
and
well-being”
in
light
of
the
ongoing
protests
and
encampments
at
the
school’s
New
York
campus.
As
noted
by

Reuters,
Lester
promised
that
information
concerning
final
exams
scheduled
for
Thursday,
May
2,
will
be
announced
soon.

---

Staci
Zaretsky is
a
senior
editor
at
Above
the
Law,
where
she’s
worked
since
2011.
She’d
love
to
hear
from
you,
so
please
feel
free
to

email
her
with
any
tips,
questions,
comments,
or
critiques.
You
can
follow
her
on

X/Twitter
and

Threads
or
connect
with
her
on

LinkedIn.

PARLIAMENTARY
COMMITTEES
SERIES
8/2024

Public
Hearings
–
Monday
6th
May
to
Friday
10th
May
2024

Death
Penalty
Abolition
Bill
and
Two
Other
Bills

The
Portfolio
Committee
on
Justice,
Legal
and
Parliamentary
Affairs
and
the
Thematic
Committee
on
Human
Rights
have
jointly
announced
a
series
of
public
hearings
to
discuss
the
death
penalty.
 These
hearings
aim
to
engage
stakeholders,
gather
perspectives
and
guide
potential
legal
reforms
in
regard
to
three
Bills
currently
before
Parliament:

• The Death
  Penalty
  Abolition
  Bill,
  which
  seeks
  to
  remove
  the
  death
  penalty
  from
  Zimbabwean
  law,
• The Criminal
  Law
  Amendment
  (Protection
  of
  Children
  and
  Young
  Persons)
  Bill,
  which
  aims
  to
  bring
  the
  law
  on
  sexual
  offences
  against
  minors
  into
  line
  with
  the
  Constitution,
  and
• The Administration
  of
  Estates
  Amendment
  Bill,
  which
  seeks
  to
  restructure
  the
  office
  of
  the
  Master
  of
  the
  High
  Court

The
hearings
will
be
conducted
by
two
teams,
and
the
times,
dates
and
venues
will
be
as
follows:

Team
A:

Date	Place	Time	Venue
Monday 6th May	Kadoma	10 a.m.	Rimuka Hall
Tuesday 7th May	Gweru	10 a.m.	Mkoba Hall
Wednesday 8th May	Bulawayo	10 a.m.	Selborne Hotel
Thursday 9th May	Lupane	10 a.m.	Community Hall
Friday 10th May	Filabusi	10 a.m.	Avoka

Team
B:

Date	Place	Time	Venue
Monday 6th May	Bindura	10 a.m.	Tendai Hall
Tuesday 7th May	Mbare	10 a.m.	Stodart Hall
Wednesday 8th May	Marondera	10 a.m.	Mbuya Nehanda Hall
Thursday 9th May	Mutare	10 a.m.	Dangamvura Beit Hall
Friday 10th May	Masvingo	10 a.m.	Civic Centre Hall

These
public
hearings
provide
an
opportunity
for
citizens,
legal
experts,
and
civil
society
organizations
to
express
their
views
on
the
death
penalty.
 The
committees
will
consider
these
views
as
they
deliberate
on
potential
legislative
changes.

Contact
persons for
queries:

For
Team
A

1. Mr
   J.
   Ndou
   –
   Email:ndouj@parlzim.gov.zw,mobile:
   0774
   546
   215
2. Ms
   K.
   Usai
   –
   Email:usaik@parlzim.gov.zw,
   mobile:
   0713
   403
   799
   (committee
   clerk)

For
Team
B:

1. Mr
   A.
   Nyamuramba
   –
   Email:nyamurambaa@parlzim.gov.zw,mobile:
   0773
   309
   209
   or
   0717
   460
   345
2. Ms
   E.
   Makonese
   –
   Email:makonesee@parlzim.gov.zw,mobile:
   0718
   847
   953
   (committee
   clerk)

Written
submissions

Written
submissions
and
correspondence
are
also
welcome
and
should
be
addressed
to
the
Clerk
of
Parliament
and
marked
for
the
attention
of
the
Portfolio
Committee
on
Justice,
Legal
and
Parliamentary
Affairs. 
If
sent
by
email
they
should
be
addressed
to clerk@parlzim.gov.zw

Veritas
makes
every
effort
to
ensure
reliable
information,
but
cannot
take
legal
responsibility
for
information
supplied.

Post
published
in:

Featured

The
majority
of
our
people,
especially
the
working
class,
have
seen
immense
social
progress
over
the
years.
This
progress
was
achieved
through
our
post-1980
labour
laws,
which
recognized
human
and
worker
rights
that
we
fought
for
and
enshrined
them
in
our
constitution’s
Bill
of
Rights.

However,
the
question
remains:
how
much
progress
have
we
made
towards
achieving
our
goals
of
liberation,
democracy,
and
universal
social
emancipation
since
1980?
As
we
celebrate
International
Worker’s
Day,
it
is
essential
to
recognize
that
your
labor
is
the
backbone
of
our
economy,
and
your
dedication
is
the
driving
force
behind
our
progress.

As
the
Crisis
in
Zimbabwe
Coalition,
we
recognize
the
challenges
that
you
face
and
stand
in
solidarity
with
you
in
the
fight
for
fair
wages,
safe
working
conditions,
and
social
justice.
We
must
recommit
ourselves
to
supporting
one
another
and
advocating
for
a
better
future
for
all.

The
recognition
of
workers’
rights
in
our
constitution
and
labour
laws
did
not
come
as
a
favour.
The
workers
had
to
organize
themselves
into
trade
unions,
build
their
power,
and
wage
a
non-sexist
struggle
for
these
rights.
Today,
more
than
ever,
we
need
the
unity
of
organized
workers
and
the
working
class
at
large
to
roll
back
the
neoliberal
agenda
that
undermines
collective
bargaining.

Gender-based
violence
and
other
forms
of
criminality
continue
to
be
a
stubborn
challenge
that
the
working
class
needs
to
confront
through
maximum
unity.
Women
in
the
workplace
and
the
economy
still
face
gender
discrimination
and
abuse,
including
gender-based
violence.
This
must
come
to
an
end
through
the
common
effort
of
women
and
men
workers,
both
as
sisters
and
brothers,
united
in
pursuit
of
a
non-sexist
society.

We
implore
the
Government
of
Zimbabwe
to
restore
workers’
dignity
by
ensuring
decent
wages,
restoring
lost
pensions
and
savings,
freeing
the
labour
space,
and
re-introducing
safety
nets
in
public
health
and
education
to
cushion
the
peasants
and
workers
from
the
externalization
of
wealth
and
minerals.

We
need
to
acknowledge
that
the
challenges
faced
by
the
working
class
and
the
masses
of
our
people
are
a
direct
result
of
the
ZANU
PF
government’s
poor
governance,
corruption,
lack
of
rule
of
law,
and
dictatorship.

Therefore,
we
strongly
urge
all
progressive
workers
in
our
country
and
the
entire
labour
movement
to
recognize
that
workers
cannot
thrive
in
the
absence
of
democracy,
the
rule
of
law,
and
respect
for
human
rights.
This
necessitates
the
unity
of
the
working
class,
as
well
as
the
organization
and
mobilization
of
our
people
to
confront
the
issues
that
Zimbabwe
is
facing.

We
have
concerns
about
the
current
state
of
the
workers’
movement
in
Zimbabwe,
specifically
the
Zimbabwe
Congress
of
Trade
Unions
(ZCTU).
Lately,
the
organization
has
displayed
undemocratic
behavior
by
suppressing
freedom
of
expression.
This
was
evident
by
the
way
they
tried
to
silence
and
block
the
Coalition’s
former
spokesperson,
Cde
Obert
Masaraure
from
addressing
last
year’s
May
Day
celebrations.

The
worker’s
movement
should
be
an
open,
democratic
space
where
people
can
express
their
opinions
freely,
debate,
and
accept
divergent
views
with
tolerance.

We
urge
all
working-class
people
and
the
affiliates
of
the
national
union
to
defend
the
workers’
movement
from
capture
by
the
ruling
elites
and
capital.

Happy
Worker’s
Day,
Zimbabwe!

Post
published
in:

Featured

The
1st
May
is
International
Labour
Day. 
In
Zimbabwe
it
is
a
public
holiday
known
as
Workers
Day. 
Veritas
joins
the
world
in
commemorating
the
day
under
this
year’s
theme:

“Ensuring
safety
and
health
at
work
in
a
changing
climate.”

Over
the
past
year
the
economy
has
remained
depressed
and
the
formal
sector
has
haemorrhaged
jobs. 
The
economy
continues
to
informalise
and
the
few
big
employers
–
in
the
mining
and
agricultural
sector
–
have
sought
profits
at
the
expense
of
workers.
 Many
employers
are
not
paying
a
living
wage
nor
do
they
provide
medical
aid
to
their
employees,
leaving
them
exposed
to
the
vagaries
of
the
economic
meltdown.

The
International
Labour
Organisation
in
its
statement
for
this
year’s
Labour
Day
said:

“As
climate
change
intensifies,
workers
around
the
globe
find
themselves
at
an
increased
risk
of
exposure
to
hazards
such
as excessive
heat, ultraviolet
radiation, extreme
weather
events, air
pollution, vector-borne
diseases and agrochemicals.”

It
further
noted
that
numerous
health
conditions
in
workers
have
been
linked
to
climate
change,
including
cancer,
cardiovascular
disease,
respiratory
illnesses,
kidney
dysfunction
and
mental
health
conditions.  Add
to
this
it
is
estimated
that
“over
870
million
workers
in
agriculture
who
are
likely
to
be
exposed
to
pesticides,
with
more
than
300,000
deaths
attributed
to
pesticide
poisoning
annually.”

There
is
also
a
rush
to
extract
chemicals
necessary
to
transition
to
green
energy,
resulting
in
the
uncontrolled
used
of
chemicals
in
their
extraction,
especially
in
Africa.
There
have
also
been
reports
in
Zimbabwe
of
mercury
leakages
from
its
unregulated
use
especially  in
artisanal
mining.

In
the
light
of
all
this
we
urge
the
government
of
Zimbabwe
to:

• Ensure
  that
  employers
  comply
  with
  laws
  regulating
  working
  conditions,
  in
  particular
  laws
  requiring
  the
  provision
  of
  protective
  clothing
• Introduce
  and
  enforce
  a
  minimum
  wage
• Create
  a
  National
  Health
  Insurance
  scheme
  giving
  all
  workers
  access
  to
  health
  facilities
• Re-evaluate
  the
  use
  of
  chemicals
  in
  the
  mining
  and
  agriculture
  sectors,
  and
  ban
  those
  that
  are
  most
  dangerous
  to
  the
  health
  of
  workers.

We
wish
all
workers
everywhere
a
restful
Labour
Day
or
Workers
Day.

Veritas
makes
every
effort
to
ensure
reliable
information,
but
cannot
take
legal
responsibility
for
information
supplied.

Post
published
in:

Featured

How
do
you
solve
a
problem
like
hybrid
work?
That’s
the
question
plaguing
(pun
intended)
Biglaw.
Post-pandemic,
most
firms
admit
they’re
freed
from
the
shackles
of
five
days
in
the
office
in
order
to
hit
their
billable
targets.
But
everything
beyond
that
has
been
a
series
of
trial
and
error.

Now
Goodwin
is
beefing
up
their
efforts
to
make
coming
to
the
office
a
meaningful
part
of
life
at
the
firm.
Described
by
one
tipster
as
a
combination
of
“Big
Brother
and
Bribes,”
yesterday,
firm
leaders
Anthony
J.
McCusker
and
Mark
T.
Bettencourt
emailed
the
firm
with
a
new
program
intended
to
improve
hybrid
work
—
Showing
Up
@
Goodwin.

The
firm
is
keeping
what
they
think
(and
what
they
say
they’ve
learned
from
town
halls
on
the
subject)
works
—
namely,
three
days
in-office
with
anchor
days
mid-week.
But
the
firm
is
getting
serious
about
the
in-office
component
of
life
at
Goodwin.
Like
other
Biglaw
firms
before
them,
Goodwin
isn’t
afraid
to

lean
on
technology
and
levy

real
consequences
to
ensure
compliance.

Second,
we
are
launching
personal
attendance
dashboards
to
help
you
manage
and
track
the
time
you
spend
working
from
the
office.
Your
individual
attendance
data,
gathered
through
computer
logins,
is
meant
to
be
a
tool
for
you
and
those
who
support
your
development.
The
dashboards
are
designed
to
create
transparency
into
the
data
that
is
being
gathered
and
reinforce
positive
habits.
You
can
access
your
dashboard
and
read
more
about
it
on
the iNet.

Third,
we
are
adding
expectations
for
in-person
engagement
to
performance
frameworks,
and
in-office
attendance
data
will
be
shared
with
the
Allocations
Committee,
Partnership
Committee,
Attorney
Review
Committee,
and
GO!
Team
managers
as
part
of
the
broader
set
of
inputs
considered
when
evaluating
performance
and
engagement.

But
as
even
Above
the
Law’s
salty
tipster
noted,
Goodwin
is
also
using
a
carrot
to
make
the
office
environment
more
enjoyable
for
everyone:

[W]e
are
introducing
two
new
programs
to
help
foster
connectivity
within
our
offices:

• 
  Showing
  Up
  Raffle:
  Within
  our
  U.S.
  offices,
  local
  groups
  (i.e.
  local
  BU
  groups
  for
  lawyers
  and
  local
  Department
  groups
  for
  GO!
  Team
  members)
  that
  meet
  the
  in-office
  attendance
  standard
  in
  a
  given
  cycle
  will
  be
  automatically
  entered
  into
  a
  raffle
  to
  win
  funds,
  to
  support
  socializing
  as
  a
  team.
  Look
  out
  for
  a
  program
  announcement
  to
  be
  made
  in
  the
  coming
  days.

• 
  Local
  Fun
  Fund:
  All
  Goodwin
  partners
  and
  employees
  globally
  will
  be
  invited
  to
  submit
  a
  brief
  proposal
  for
  a
  gathering
  of
  colleagues
  together
  in
  or
  around
  the
  office,
  ideally
  around
  an
  activity
  or
  shared
  interest.
  A
  new
  budget
  will
  be
  opened
  each
  month,
  and
  proposals
  will
  be
  reviewed
  on
  a
  first-come,
  first-served
  basis.
  Stay
  tuned
  for
  a
  global
  program
  announcement
  to
  be
  made
  in
  May.

Contrasted
with
some
of
the
more
authoritarian
approaches
at
other
firms,
at
least
they’re
trying
to
strike
a
balance
at
Goodwin.
Offices
aren’t
going
anywhere,
the
effort
to
them
enjoyable
certainly
seems
worth
it.

Read
the
full
email
below.

---

Kathryn
Rubino
is
a
Senior
Editor
at
Above
the
Law,
host
of

The
Jabot
podcast,
and
co-host
of

Thinking
Like
A
Lawyer.
AtL
tipsters
are
the
best,
so
please
connect
with
her.
Feel
free
to
email

her
with
any
tips,
questions,
or
comments
and
follow
her
on
Twitter

@Kathryn1 or
Mastodon

@Kathryn1@mastodon.social.

From:
“Anthony
J.
McCusker
and
Mark
T.
Bettencourt”

Date: April
30,
2024
at
14:14:11
EDT

To:
DG-LAN
Users
US

Subject: Showing
Up

Showing Up It is an anchor day. You come to the office, throw on your headphones, or shut your door. You spend the morning in a seemingly continuous series of Zooms. After grabbing lunch at your desk, you review documents, and head out early to beat the traffic. Over the past couple of months, we – along with the other members of the Management Committee – conducted a series of town halls in each of our U.S. offices. We appreciate your candid feedback, which indicates that the scenario described above is a predicament for many of us. What we heard consistently from you is that merely coming into an office is not quite enough to make the experience worthwhile. We must be intentional about the time we spend working together in-person. Each of us needs to make an effort to show up in our relationships with one another – whether through working, mentoring or being a mentee, providing or asking for feedback, or simply getting to know each other better. The firm, for its part, needs to do what it can to foster an environment to make showing up – both in our offices and in your careers – as accessible and as rewarding as possible. These themes echoed loud and clear through our conversations with you. To this end, we want to reaffirm our commitments and introduce a few new elements to make showing up more accessible, transparent, and rewarding. First, we are sticking with our current hybrid model. Everyone who is a part of a physical Goodwin office should work from the office three days per week, two of which should fall on a Tuesday, a Wednesday, or a Thursday. You may continue to vary your schedule week-to-week. Second, we are launching personal attendance dashboards to help you manage and track the time you spend working from the office. Your individual attendance data, gathered through computer logins, is meant to be a tool for you and those who support your development. The dashboards are designed to create transparency into the data that is being gathered and reinforce positive habits. You can access your dashboard and read more about it on the iNet. Third, we are adding expectations for in-person engagement to performance frameworks, and in-office attendance data will be shared with the Allocations Committee, Partnership Committee, Attorney Review Committee, and GO! Team managers as part of the broader set of inputs considered when evaluating performance and engagement. Fourth, we are introducing two new programs to help foster connectivity within our offices: Showing Up Raffle: Within our U.S. offices, local groups (i.e. local BU groups for lawyers and local Department groups for GO! Team members) that meet the in-office attendance standard in a given cycle will be automatically entered into a raffle to win funds, to support socializing as a team. Look out for a program announcement to be made in the coming days. Local Fun Fund: All Goodwin partners and employees globally will be invited to submit a brief proposal for a gathering of colleagues together in or around the office, ideally around an activity or shared interest. A new budget will be opened each month, and proposals will be reviewed on a first-come, first-served basis. Stay tuned for a global program announcement to be made in May. Finally, we are relaunching the iNet “Hybrid Work” page as the “Showing Up @ Goodwin” page. By your request, we clarified expectations of our in-office work model, along with the various benefits available to the Goodwin community. This page contains additional information about all of the initiatives we list in this email. It is an anchor day. You come to the office – your headphones are off and your door is open. You planned to have in-person meetings and that is how you spend your morning. You use lunch to connect with colleagues and clients. And you find time in your busy afternoon to exchange feedback on a document mark-up with your team. Let us work together towards this future state. Thank you. – Anthony and Mark

With
that
in
mind,
here
are
ten
simple
strategies
for
beginners
to
help
you
manage
and
grow
your
social
media
presence
in
2024.
We’ve
also
got
insights
and
data-driven
tips
from
industry
leaders
to
help
you
out.

1.
Understand
Your
Audience

Before
you
start
posting,
it’s
a
good
idea
to
spend
some
time
understanding
who
your
audience
is.
This
includes
things
like
their
demographics,
interests,
and
social
media
habits.
Tools
like
Google
Analytics
and
insights
from
social
media
platforms
can
provide
valuable
data
about
who
is
interacting
with
your
content
and
when
they
are
most
active.

2.
Set
Clear
Objectives

It’s
important
to
define
what
you
want
to
achieve
with
your
social
media
efforts.
Whether
it’s
increasing
brand
awareness,
driving
sales,
or
engaging
with
customers,
having
clear
goals
will
help
you
measure
success
and
refine
your
strategies.

3.
Choose
the
Right
Platforms

Not
all
social
media
platforms
are
right
for
your
business.
Pick
the
ones
where
your
target
audience
is
most
active.
For
instance,
LinkedIn
is
great
for
B2B
interactions,
while
Instagram
and
TikTok
might
be
better
for
reaching
a
younger
consumer
audience.

4.
Create
a
Content
Calendar

It’s
a
good
idea
to
get
your
posts
organized
with
a
content
calendar.
Planning
content
in
advance
means
you
can
keep
posting
consistently
and
you’ll
be
ready
for
any
key
dates
or
events
that
are
relevant
to
your
brand.

5.
Engage
With
Your
Audience

Social
media
is
all
about
two-way
communication.
Make
an
effort
to
engage
with
your
followers
by
responding
to
comments
and
messages.
This
helps
build
a
community
and
can
increase
loyalty
and
customer
retention.

6.
Leverage
Video
Content

Video
content
is
still
king
on
social
media.
Platforms
like
TikTok
and
YouTube
are
perfect
for
short,
engaging
videos
that
are
either
entertaining
or
educational.
Video
content
tends
to
get
more
engagement
than
text
or
images.

7.
Monitor
Trends

Keep
up
to
date
with
the
latest
social
media
trends
and
adapt
your
strategy
accordingly.
This
includes
not
only
content
trends
but
also
changes
in
algorithms
and
new
features
on
platforms.

8.
Use
Social
Media
Analytics

Utilize
the
analytics
tools
on
social
media
to
see
how
your
posts
are
doing.
This
can
help
you
figure
out
what
works
best
and
make
your
future
content
even
better.

9.
Consider
Paid
Advertising

If
you
want
to
reach
more
people
and
get
them
engaged,
you
should
think
about
spending
money
on
paid
advertising
on
social
media.
Platforms
like
Facebook
and
Instagram
have
lots
of
ways
to
help
you
target
the
right
people.

10.
Continuous
Learning

Social
media
is
always
changing,
so
it’s
important
to
keep
learning
and
adapting.
Follow
industry
blogs,
join
webinars,
and
take
part
in
workshops
to
stay
ahead
of
the
curve.

If
you’re
a
business
looking
to
take
your
social
media
strategy
to
the
next
level,
it
might
be
worth
considering
hiring
a
professional
to
help.
For
expert
social
media
marketing
services,
consider
exploring

Top4SMM
services.

By
following
these
strategies,
newbies
can
not
only
make
it
through
but
really
make
it
big
in
the
competitive
world
of
social
media
in
2024.
As
you
build
your
social
media
presence,
remember
that
being
flexible
and
quick
to
change
is
the
way
to
go
for
long-term
success.

Post
published
in:

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